Alcoholic beverages may be served to patrons, but not ______.

The correct answer is that alcoholic beverages may not be sold to patrons without the appropriate licensing. In Tennessee, and many other states, the sale of alcoholic beverages is highly regulated and requires a specific license issued by the state. This ensures that establishments comply with local laws regarding age restrictions, health and safety standards, and responsible service practices.

While establishments can serve alcoholic beverages to patrons, the distinction comes from the legal implications associated with selling them. Selling alcoholic beverages without the proper license can result in severe penalties, including fines and possible closure of the business. Thus, it’s crucial for any cosmetology or beauty establishment considering offering alcoholic beverages to ensure they follow the state regulations concerning the sale of alcohol, which requires obtaining the necessary permits.

Contextually, other choices are less restrictive. Providing alcoholic beverages for free, pouring them without a license, or advertising them may also come with regulatory requirements, but selling them encompasses a more significant legal obligation and is the primary concern in this context.