What is illegal regarding advertising services in Tennessee’s cosmetology industry?

In the context of Tennessee’s cosmetology industry, false advertising or misleading claims is illegal because it can create a deceptive impression of the services being offered. The law is designed to protect consumers from being misled by exaggerated or inaccurate representations that could influence their purchasing decisions. Misleading claims can lead to consumer distrust and can undermine the integrity of the cosmetology profession.

While promotional discounts, highlighting customer testimonials, and offering free first-time services can be legitimate marketing strategies, they must align with ethical standards and truthfulness. It's essential for cosmetology professionals to communicate their services accurately and honestly, as maintaining transparency fosters trust and ensures compliance with the legal framework governing advertising within the industry.